Revitalisasi Pengalaman Konsumen: Solusi Digital di Wilaku.id dalam Kerangka Marketing 5.0
Keywords:
WiLA Wingko Healthy Snack, Marketing 5.0,, Makanan FungsionalAbstract
Inovasi dalam industri makanan telah bertransformasi seiring dengan perubahan gaya hidup dan meningkatnya kesadaran masyarakat terhadap kesehatan. WiLA Wingko Healthy Snack menjadi pionir dalam industri makanan fungsional di Indonesia dengan membawa konsep social entrepreneurship yang berfokus pada dampak sosial dan ekonomi. Produk utama WiLA berupa camilan wingko berbahan dasar labu kuning dan gula daun stevia, memberikan solusi makanan yang kaya serat, rendah kalori, serta memiliki kandungan antioksidan tinggi. Tujuan utama produk ini adalah membantu menurunkan angka penderita obesitas dan diabetes di Indonesia, sekaligus mendukung pola hidup sehat masyarakat. Artikel ini mengeksplorasi penerapan Marketing 5.0 dalam Wilaku.id, platform digital WiLA yang bertujuan untuk menciptakan pengalaman konsumen yang lebih interaktif dan personal. Pendekatan ini menekankan penggunaan teknologi seperti Artificial Intelligence (AI), Big Data, dan Internet of Things (IoT) dalam menyelaraskan nilai produk dengan kebutuhan konsumen. Platform Wilaku.id bukan hanya menjadi sarana distribusi, melainkan juga sebagai wadah edukasi dan komunikasi yang memperkuat hubungan emosional antara konsumen dan merek
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